In 1998, Ajmal Perfumes became the first company in the region to patent a fragrance – Oudh Mubakhar, which was launched after 4 years of research, and went on to become one of the bestsellers in the industry. The precious ingredient Oudh, which is one of the prime components in oriental perfumery, takes approximately 25-30 years to develop. It is the result of a fungus, which attacks a certain kind of Agarwood tree. At the rate the perfume industry had been using this commodity, there was a probability that Oudh would soon be on the endangered list. Accepting the need to preserve this vital component, the Ajmal’s R&D Center worked on a process to reduce the incubation time of the Oudh tree from 25-30 years to just 10 years, an invention that is now patented in the 6 countries that are the primary sources of Oudh in the world.