Launched in 2014, WIDIAN AJ ARABIA is the first Emarati niche luxury perfume brand based in Abu Dhabi with international vision.

Starting from January 2016, AJ ARABIA has introduced its first rebranding and new identity to take a stronger step toward its global presence. The new brand name WIDIAN, which means valleys in Arabic Language, reflects the true Arabian spirit and brings the brand back to its strong roots in one short and easy word.

WIDIAN’s highly acclaimed collections present a sequence of stories and events that set to inspire, explore and create unique experiences. In collaboration with the renowned Nose Jean-Claude Astier, WIDIAN represents 7 fragrances in 27 countries with more than 100 POS across the world.