When we talk about Jovoy we think about the perfume house founded in the 20’s and that made a fresh start at the instigation of François Hénin in the 2000’s.

From this revival, François Hénin decided not to use the original formulas. Indeed, at this time, the perfumes were very concentrated and were made with bases that no longer exist today and that will be far too expensive to recreate.

The Jovoy’s line, is today the synonym of a modern and Parisian perfumery firmly dedicated to our contemporaries.